What ThruYOU tells us is that all bets are off. The DNA of our media system has mutated so completely that it’s only a matter of time before our society changes as well.
In fact, that change is already happening.

In politics, economics, arts and culture, an era of privileged access is giving way to something that’s much more decentralized, participatory and personal.

We no longer passively consume media, we actively participate in it. This often means creating content, in whatever form and from whatever sources — what author Jonathan Zittrain calls “generativity.”