Addressing the needs of society today without compromising the quality of life for future generations. It is undeniable that this trend has taken root in out culture, with an unprecedented level of public awareness. Sustainability is not truly in the mass market dialogue with ever increasing exposure.

• Currents
• Sustainability reflected mainstream products
  Design for Dis assembly
  Reduce/reuse/recycle evolves to simplify and share
  energy awareness and concern
  Design:e2, Lime
  Rise of Ethical Consumer and Influence of Gen x and y
  Corporate social responsibility
  Networking
• Driving Forces
  Technology
  Eco-militancy
  Cultural Diversity
  Quality of Life
• Core Values
  Authenticity
  Signaling
  Responsible
  Proactive
  Conscientious
  Good Design!!! (stress that)